Melbourne Central
Fashion, fashion, fashion! If you are looking for over four levels of everything fashion, then head down to Melbourne Central in the heart of the Melbourne CBD shopping precinct.
The ground level of Melbourne Central is all about modern urban and street wear fashion. Here you can check out Lorna-Jane, Dangerfield, Tommy Hilfiger, G-Star, Carhatt and a host of other leading modern designers.
Take the escalators up to Level 1 and you will find contemporary fashion such as Witchery and Pilgrim. You can also catch up on contemporary lifestyle and home wares at Bay Swiss and Adairs. For the booklovers, get lost amongst Borders caverns of books, the largest in Melbourne.
Level 2 is exclusive, sumptuous and stylish. This is where you'll discover the best of local and international designers. You won't find them anywhere else while shopping in Melbourne city. Peter Alexander, Saba, Satch, Morrissey, Oroton and Hannii all have boutiques highlighting the very latest in trends and styles.
One of the hidden secrets is the lower ground floor, where you can buy fresh food and groceries while investigating an eclectic mix of smaller stores.
Melbourne Central itself is eye-catching, built around 'Shot Tower' the only remaining portion of an old lead pipe and shot factory in Melbourne, Victoria. The glass cone over the old shot tower lets shoppers enjoy the Melbourne weather (no matter what the temperature is outside).
Melbourne Central provides over two city blocks of Melbourne city centre shopping. Pick up a Melbourne map and look for it between Londsdale Street, Swanston Street, Latrobe Street and Elizabeth St.
